Marketing peptides

[Derrick Bowling]

Has anyone had any success digitally marketing their practice specifically for peptide therapy?  I’m well aware of the significant limitations on the language we use to discuss possible benefits to stay completely honest with our patients and out of the crosshairs of the FDA.  Is there a way to let people know that we offer these therapies with digital marketing?

Thanks!

Derrick

[William Seeds, MD]

Hi Dr. Bowling!

Definitely happy to help here.

1. Where are you focusing your marketing efforts? Google? Social Media? Organic?
2. It’s all about customer journey once they land on your site from wherever you’ve direct them from. You’ll want to implement a handful of things…
   1. A way/incentive for them to submit their information to you. “Contact Us” is speaking to people at the end of their customer journey and you’re most likely going to get them regardless. You want to clean up on the majority of the people who are not yet ready to speak with you, but are just getting information from you.
   2. Implement a text or email auto-responder once you have collected their information. In general, people don’t buy till about the 7th interaction so you need to be in their ear

I hope you don’t mind, but I took a look at your site. I LOVE the placement of your call to action (CTA – Book Online) for both desktop and mobile. Change up your CTA to something less-committing bc right now it goes straight to a form. Instead, change that form to a questionnaire like…what’s your area of concern? You can then lead them down different paths & treatment solutions, with the end result of requesting their information or the option to speak with you now.

This also gets you around that annoying issue with buying ads on google and facebook. You can send traffic to your page with the goal of them clicking on the button to collect their information. Google/FB does not have the algorithms to complete a survey so you really only have to keep your main page in accordance with their restrictions instead of your whole campaign.

[William Seeds, MD]

@derrickbowlinggmail-com mike forgot to tag you above and thought you’d wnat to join in on this!

 

[Derrick Bowling]

Hi Keren,

Thanks for the advice!  Weirdly, whoever was originally approving our Google ads DID search through our whole website and took issue with mention of peptides to boost growth hormone.  I had to remove a huge part of my content to get past their screening.  We are trying to do ads on Google, as about 50% of my patient traffic right now for all services is web search based.  I’ve not given Facebook ads a chance yet.  I am doing some Yelp ads for aesthetics.  Has anyone found that helpful for peptides?

I appreciate the suggestion to give people the option to just give more information to us without committing to  an appointment.

Thanks for all your help!

Derrick

[William Seeds, MD]

@derrickbowlinggmail-com

yikes, that sucks. from google ads, where are you sending the traffic to? To your webpage or a different sales page?

if you do facebook ads, make sure your team sets up retargeting so that people who see your ad on google gets targeted on facebook as well

sorry, not much experience on yelp =/

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